ADDING LAYERS TO TECH SOLUTIONS

COMPLETE REBRAND + CREATIVE CAMPAIGN

XP Networking was an innovative IT solutions firm who was ready for a change. We worked closely with their leadership team to create a new brand that brought their offering to the forefront of their identity. Layer 9 emerged as a new brand with a new website and digital presence.

The Challenge

XP Networking had focused on pushing the limits of technology to bring unique IT solutions to their clients. They realized this evolution had changed them as a company. XP Networking didn’t fit anymore. They needed a new brand and a new way to market themselves.

The Solution

We experimented with shapes, color, and concepts until we found the right look and feel for Layer 9. We organized and moderated brand-focused conversations that brought out the goals and needs of the new identity. We handed over The Brand Rollup, featuring logo, colors, and voice + tone.

Services

Brand Identity, Brand Strategy + Planning, Marketing Strategy + Planning, Content Architecture, Experience Architecture, Web Development, Campaign Strategy, Concept Development, Creative Direction, Copywriting, Art Direction & Design, Ad Development

To tell business owners everywhere that the new Layer 9 was ready to be their solutions provider we invited audiences to “Rewind with Layer 9” – a unique cloud feature that allows their customers to completely revert their work environment to the previous hour before, a full proof anti-malware tool that can erase any human error.

163

assets branded

52k

social impressions

1

snowboard designed

A Few Kind Words

“Ciniva is our go-to for all our marketing, web design and brand needs. They truly understand our needs and goals with our desired outcome. They took the time to sit down and hear our thoughts as well as brainstorm with us.  We reviewed a number of options and revisions but there was never any frustration. We’ve tried other agencies but they would not simply take the time and seemed to lack the skills that Ciniva has.  They have been an extension of our team to help us design a great product that we are proud to call our own. Even though it took us 17 years, we found them! Thank you CINIVA!!!”

- Troy McCollum

Chief Executive Officer
All Work