TENACIOUS WOMEN. TENACIOUS STORIES.

CREATIVE CAMPAIGN

Jamestown Settlement is an accredited museum that tells the story of 17th-century Virginia.. They recently organized a yearlong special exhibition focused on the first women in Jamestown, “TENACITY: Women of Jamestown and Early Virginia,” that explores little-known, personal stories of real women in the colony. We set out to create a mobile-first micro-site capable of communicating “Tenacity” without sacrificing any historical importance or integrity.

The Challenge

We have a rich history with Jamestown Settlement, working with them on marketing campaigns for nearly a decade. But “Tenacity” is unique. It’s a yearlong exhibition featuring interactives, lectures, performances, and more. It’s a lot to communicate and it all needs context and the right content.

The Solution

Together, working with the historians of Jamestown Settlement, we created a mobile-first interactive experience that offered unique design, function and easy-to-edit sections so that as “Tenacity” advanced through the year, so too would its online counterpart.

Services

Marketing Strategy + Planning, Content Architecture, Experience Architecture, Web Development, Campaign Strategy, Concept Development, Creative Direction, Copywriting, Art Direction & Design, Ad Development.

 

 

Museum visitors, day trippers, weekend warriors, history buffs. They are all searching on their phones. We had built the destination, but we wanted to map that concept to the advertising. Facebook Instant Experience ads, Instagram Story ads, and mobile-focused programmatic advertising attracted users attention where they felt comfortable on mobile.

370%

increase of goal completion

650k+

unique impressions

400

years of history

A Few Kind Words

“The Ciniva team expertly provides website and digital advertising support for our tourism-oriented marketing efforts.  Their staff partner with our in-house marketing group to ensure advertising is properly targeted and results driven. Ciniva staff know when to encourage new initiatives and constantly test the results of various campaigns and platforms to ensure the best results.  Their efforts in hosting and maintaining our website platform are some of the best in the industry. We’ve been collaborating for many years and enjoy working with all members of the Ciniva team.”

- Susan Bak

Sr. Director of Marketing and Retail Operations
All Work