The Shops at Hilltop

About the Project

When our friends from the Shops at Hilltop asked us to build them a new website with an interactive shopping directory our answer was quick – it’s in the bag. With their dated logo and mismatched pages, we knew this project would require more than just a makeover if we hoped to turn this Virginia Beach gem into a well-heeled show-stopper.

We started with a new logo that better represented, and almost mimiced, the actual layout of the outdoor mall and then used the color story to guide users around the compass points. We created an interactive map that provides door to door directions and then pulled together walking tours and themed shopping events.

Shopping is fun, so we made sure that experience translated to the Web.

see it in action


New logo design to reflect geography of the shopping centers

Interactive map takes you from door to door

Intuitive, color-coded search for large mall sections

Technologies used






Have as much fun shopping for stores as you do shopping for shoes – only at The Shops at Hilltop.