Route 58 Deli

About The Project

Route 58 Deli is the most authentic New York style deli we’ve seen outside the boroughs. Their servings of authentic deli food are famously generous – but when it came to the website their presence was stingy. So they called us in to help beef it up.

Ciniva Web Agency put together a customer-friendly design that highlights all four menus, catering services, and testimonials. We also served up a comprehensive social media re-vamp and solicited online reviews from local foodies with Yelp!, Urban Spoon, and Trip Advisor listings. Peek at the background and you’ll see another personal touch, a playful homage to the framed images that stack the walls of the store.

The pièce de résistance was our viral video campaign, “Don’t Ask, Just Order.” Featuring stacks of sliced meat and that all-too-familiar deli background noise, the videos cut straight to the center of Route 58′s message – quality food with a big personality served in heaping portions.

See it in Action


Integrated blog for news and updates, and e-mail subscription functionality

Viral video campaign highlighting the Route 58′s philosophy

Instagram feed autofills with photos tagged #58deli

Technologies used






Thanks to Ciniva Web Agency, Route 58’s web presence is as hearty as their sandwiches!