FOR IMMEDIATE RELEASE

February 1, 2011

VIRGINIA BEACH—With the recent change in branding to reflect their availability to the national market for residential and commercial lake and pond management, the staff of Solitude Lake Management decided to expand their Web presence for improved search results. Having enjoyed a strong relationship with CINIVA Web Agency, the Web development and design firm responsible for their new site, Solitude CEO Kevin Tucker turned to the award-winning Virginia Beach company for solutions. The end result has launched several state-branded mini-sites under the Solitude Lake Management umbrella using a proprietary software that creates satellite Web sites quickly.

“Before Solitude Lake Management contacted us, we had experimented with this new technology,” said Steve Van Leeuwen, President of CINIVA. “The idea behind it was to assist national companies with local or regional branches by easily cloning their main site and adapting the clones sites to a smaller scale, each geared toward a specific location served.

This proprietary program, called WebSpray, was first tested by CINIVA’s team of developers on the site of another client, a regional provider of business shredding services with multiple locations throughout the Mid-Atlantic region. Following the success of that project, Van Leeuwen said he felt confident to use WebSpray on a larger scale project.

“When Solitude Lake Management reveals their plans to go national, we realized we needed to create forty-nine more sites to represent the company across the United States,” Van Leeuwen said. “Every Web design company dreams of contracting so much work, but we knew if we created the sites the old-fashioned way, [Solitude] could lose business. WebSpray saved us so much time, and helped to raise [Solitude’s] presence in search rankings for different markets.

With WebSpray, Van Leeuwen said any business or non-profit organization interested in satellite Web sites that require little maintenance may utilize the technology and expand their online presence in a timely manner. “WebSpray isn’t limited to geographic-specific sites, either,” noted Van Leeuwen. “A company selling different brands can use WebSpray to create brand-specific sites and increase search optimization due to site relevancy. A university or educational annex can create sites for each degree or certification offered. The possibilities are limitless.”

About CINIVA Web Agency

CINIVA Web Agency, founded in 1998, is one of the Mid-Atlantic region's leading website design, business development, and Internet marketing organizations. They have designed more than 450 Web sites, specializing e-commerce, custom programming, search engine optimization and social media for businesses and non-profits across the U.S.

About Solitude Lake Management

Solitude Lake Management provides a variety of aquatic products, including algaecides, aquatic herbicides, aerators, fountains, biologicals, dyes, and other aquatic related products. The service company specializes in the treatment of lakes and ponds, with all applications performed by licensed and highly trained certified aquatic biologists.