Ciniva Systems
Pay Per Click Marketing
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Effective Pay Per Click Strategies for Your Business

Pay Per Click is an advertising technique used on websites, advertising networks, and search engines for the purpose of allowing websites to advertise for high visibility. PPC is cost-effective, easy to execute, and there are no term limits. You can set campaigns to launch and end at any time. When you sign on with CINIVA to manage SEO , you have the option of allowing us to craft and maintain an effective Pay Per Click campaign for your site.

ppc_flow_chart.jpgWith search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

For example, a website owner wants to be found under a particular keyword: limousine service. In searching a particular pay-per-click program, he finds that bids to be found on that phrase range from two cents to five cents per click. Bidding anywhere in that range, or above, will allow his limousine service site to be seen in sponsored results every time a user enters limousine service. For every time a user clicks on the link to the advertiser's limousine site, the advertiser must pay however much he bid for the phrase, be it two cents or twenty.

Some pay per click programs allow advertisers to set a monthly spending limit. For example, the limousine site owner wants to pay fifty dollars a month for limousine service, bidding at two cents per click. This allows him a maximum of 2500 clicks for that phrase, approximately 83 clicks a day. Once the daily allotment of clicks is exhausted, his ad no longer appears in search results until the next day. If the site's ad is clicked through less than 2500 times that month, the advertiser only pays for the click throughs, not the overall impressions.

Pay per click advertising is recommended for newer sites. Yahoo/Overture and Google Adwords are two of the most popular pay per click advertising programs, as both allow for exposure across a number of website and search engines. Overture sponsored listings appear on Yahoo, MSN, and other engines, while Google Adwords also appear as part of the Google AdSense program. Assuming our limousine website owner uses Google Adwords, he can opt for AdSense exposure and send his ad to website related to his content.

The key to a successful pay per click campaign lies in knowing which search terms to bid upon, how much to spend, and knowing which search terms are best relevant to your site. CINIVA offers a range of PPC and paid advertising services, and will work with you to determine the best methods for spending your allotted online marketing budget. Let us help plan your PPC strategies.

Contact CINIVA today at 757.499.1990 to learn more about our PPC advertising services.

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