Kathryn Lively
Kathryn Lively serves as Ciniva Health's Internet Specialist, bringing over ten years of writing and editing experience and five years of Internet marketing experience to the individual websites under Ciniva's label.
A native of Jacksonville, Florida, Mrs. Lively earned her B.A. in English from Jacksonville University, where she served a managing editor for the school's newspaper, the Jacksonville University Navigator. After a brief stint working in the Duval County Public School System, Mrs. Lively worked as an Assistant Librarian for the University of Georgia. There, she contributed to the school's student magazine, designed and maintained her department's webpage for the library's site, and served as a panelist in the Public Service category for the 1994 Peabody Awards.
In 1998, Mrs. Lively joined the newly formed Internet marketing branch of Cox Communications, called Cox Interactive Media (CIMedia), as part of the search engine marketing team. There she developed her knowledge of search engine optimization and pay-per-click marketing, and honed her content writing skills. During this time, Mrs. Lively freelanced for a number of online and print resources, including Information Today's Link-UP Magazine, the net Magazine, Gibson Greetings, and This Rock Magazine. Mrs. Lively has also authored four novels:
- Little Flowers - inspirational fiction, Highbridge Press, 2001; reprint Wings Press, Inc., 2005 (finalist in the Inspirational category of the 2001 EPPIE Awards)
- Saints Preserve Us - mystery, Wings Press, Inc., 2003 (winner of the Florida Writers Association Award for Best Mystery)
- Pithed - mystery, Mundania Press, 2004
- Pray For Us Sinners - mystery, Wings Press, Inc., 2005
Following the dissolution of CIMedia, Mrs. Lively worked for an international wholesaler of contruction materials before joining Ciniva in 2005.
She continues to write fiction and freelance as an editor for a number of small publishers.
Craig Klawuhn
Craig Klawuhn provides over twenty years of retail, distribution, and marketing experience to the Ciniva Health Systems team. A regular at major health trade shows held in the United States and around the world, Mr. Klawuhn has enjoyed much success launching new health products utilizing his many contacts, health newsletters, Internet and e-mail marketing techniques, radio shows, and telemarketing techniques.
Mr. Klawuhn established the first natural foods coop in Erie, Pennsylvania in 1974, which exists to this day. He has owned and operated a natural foods store and restaurant in Coeur D'Alene, Idaho and has worked as Produce Manager, Vitamin Manager, and Store Manager within the Wholly Harvest Natural Grocery chain (now Wild Oats). Mr. Klawuhn also spent ten years as a Key Account Executive at Nutramedix, LLC where he established Key Accounts in the US, Europe, and Japan. Mr. Klawuhn has assisted in the research, purchasing, formulating, production, labeling, literature and marketing of many health and fitness products.
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