Email Management Solutions
With every website, naturally, you are going to need a corresponding e-mail account so customers can contact you. When you sign on with CINIVA for website development , we include a user-friendly, Web accessible e-mail package. Whether you need just one e-mail address or one hundred for your employees, we can create the online mailboxes you need. Send and receive e-mail, create aliases to forward to other accounts, and manage SPAM filters with ease.
With every e-mail account offered through CINIVA, clients have the option to add supplemental e-mail marketing services for keeping customers informed about your business and events. Attractive HTML templates allow for effective e-mail newsletters and opt-in advertising to turn first-time visitors into regular customers. We recognize the need to keep consumers informed about new trends and products, therefore it is important for our clients to do the same in order to stay visible to customers.
Why is Following Up with Website Visitors Important?
It's a common fact of business: out of sight, out of mind. If your business is not in the forefront of consumer memory, chances are you won't get much business at all. To build a customer base, and to maintain that customer base, your voice must be heard. Build your brand awareness and maintain visibility, and you will build credibility and trust.
Most website visitors don't order on the first visit. Not unlike a trip to the mall, consumers like to comparison shop online. You may find you have good traffic but low sales after your site's launch; more than likely people are checking out your prices before moving onto competing sites for comparison. Here presents a good opportunity to capture visitors on site with an alert to sign up for e-mail discounts and sales. Keeping in touch with new visitors can turn them into repeat visitors.
Visitors won't know enough about your offer to order during the first visit. Despite all assurances of security and protection from fraud and identity theft, online shoppers may still exhibit some skittishness when dealing with a new retailer. Companies like Amazon.com do well in e-commerce, yes, because they are established brands that have built trusting relationships with customers over the years. Of course, Amazon.com started small, like any other business, but managed to rise to prominence as an e-commerce force, eventually gaining partners in established companies like Toys 'R Us.
E-mail marketing helps establish the trust you need to secure business. Create a professional news alert or regular newsletter to highlight your expertise and knowledge. Opt-in advertising means the consumer wants to know what you have to say, so wow them with an eye-catching campaign.
The bottom line is: if you don't ask your website visitors to opt-in to e-mail alerts when they visit, and if you don't follow up with them or send a newsletter, you are losing a significant volume of sales. Experts have shown that it often takes 7 or more marketing exposures before prospective customers purchase.
Follow-Up with CINIVA E-mail Marketing Solutions!
CINIVA offers effective campaigns and software to help you capture visitors on site and build a database of potential customers. It's easy to use and automated, so you don't have to spend time individually acknowledging each incoming mail. Make is as personal or professional as you like.
- Visitors request information from you via e-mail or through your web site, and it is automatically delivered to them within seconds automatically!
- The name and e-mail address of each subscriber is automatically added to your custom database, saving you endless hours of data entry!
- Personalized follow up letters are automatically sent to each of your subscribers at regular, predetermined intervals, building trust and rapport between you and your subscribers!
- You spend more time with your family, since the software is doing so much of your work!
- Your efficient management follow up account converts subscribers into customers without intervention from you!
- Save time, reduce stress, build customer loyalty, increase conversion ratios, and make more money!