USING EMAIL BLAST AS AN EFFECTIVE ONLINE MARKETING SOLUTION

Email broadcasting is the cheapest and often the most effective online marketing technique to reach your customers, potential customers, members and other appropiate target audiences*.

While a response rate of 2% is considered fair on traditional mail campaigns, with all of their considerable design, printing, handling and postage costs, a well-conceived email 'blast' costing a fraction of a penny per email often returns a response of rate of 10-20% and more.

If you wish to communicate effectively with a target audience, whether customers, members, or trade contacts, contact us. We can prepare a beautifully designed Webpage (email containing formatted text and images) that presents your products, services, newsletter, etc. with links right to your order page or other response platform. Then we will email it to every person on your list.

If you want to do this on a monthly basis, ask us about our special price of just $250 per broadcast, which includes all of the following services:

• A compelling HTML (webpage) and/ or text email page built to your specifications, with copy writing and graphics as needed
• Extract your data from Excel, Access, or even text files, and filter out duplicates and bad email addresses
• Up to 10,000 recepients (incremental cost for additional)
• Execute the broadcast for on the most effective day and time we determine with you
• Report on all bad email addresseses, collect 'opt-out' responses and update data
• Report on the email event

Optionally, we can provide you with special response pages for even more specific tracking and reporting. We can also provide consulting on effective ways to build up your own emailing list of individuals and organizations who want to hear your message.

* NOTE - if you, like all of us, are frustrated by the volume of unwanted emails you receive and are hearing about legislative measures being taken to combat this - we share your concern! Please read the section below for an explanation of the difference between 'SPAM' and legitimate, effective email blast marketing.

NOT SPAM!! SPAM is the word used for the indiscriminate broadcast of millions of email files. The content is often undesirable or offensive to most people, and the sender of the message is hidden through tricks of technology. The list of receipients are pulled at random, often by machines that are simply looking for active email addresses with no other qualifications.

The email broadcasts CINIVA provides are to defined lists (often just 3000 to 10,000 recepients) who are in some way affiliated with your business or organization (i.e. customers, members, subscribers) or who have expressed an interest in your product or service and in fact have asked you to send them information.

A typcial datalist might be compiled from visitors to your website who have filled out a form, persons you have met at trade shows who want to keep updated on your products, or members of trade groups or organizations that you belong to. In summary, here are the reasons our email broadcasts can be considered a legitimate online marketing tool and that will not anger the recepients:

• Receipients have either explicitly requested or given you permission to send them email blast information OR are existing customers, affiliates, or associates for whom your message would implicitly be considered appropriate
• Every email blast sent offers the opportunity for the recepient to 'opt-out' or easily request to be removed from your emailing list with a simple click
• The sender of the email (your organization) is obvious and is made explicit to the recepient and includes legitimate and active contact information

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