For immediate release:

March 9, 2011

VIRGINIA BEACH —CINIVA Systems is proud to participate in setting a new Guinness World Record for changing cloth diapers with its local client Diaper Junction.

The diaper changing begins at noon Eastern time April 23 at the Diaper Junction store in Virginia Beach. Together, staff members from CINIVA Systems, the friendly employees at Diaper Junction and local cloth diaper advocates will celebrate Earth Day by promoting eco-friendly diapers.

CINIVA Systems, a premier Web design and marketing firm in Hampton Roads, helps maintain Diaper Junction’s online store and cloth diaper blog. People come to the website to find great cloth diaper products, advice and recommendations.

“We are thrilled to be a part of Diaper Junction’s efforts to promote green parenting,” said Steve Van Leeuwen, president of CINIVA Systems. “Helping Diaper Junction set a Guinness World Record is part of our commitment to make Diaper Junction the No. 1 online source for cloth diapers and eco-friendly parenting advice.”

About CINIVA Systems

Since 1998, CINIVA Systems has been a leading Internet marketing and Web hosting firm in Virginia Beach, VA. They have designed more than 450 Web sites, specializing in e-commerce, custom programming, search engine optimization and social media for businesses and non-profits across the U.S.

About Diaper Junction

Diaper Junction is a recognized advocate for cloth diapers and the cloth diapering community; helping families make GREENER choices for babies & toddlers for several years.