Healthcare Industry SEO for The Horizon Group Consultancy

For Immediate Release

Oct 27, 2008 - A major Virginia web design firm, Ciniva Systems, recently secured a deal for a site overhaul and search marketing campaign with The Horizon Group, a medical consulting firm out of Virginia Beach, VA. The Horizon Group and Ciniva are working together to ensure that their site is content rich and targets the hospitals and physician groups that are in need of their services.

Due to the complex nature of the industry, healthcare consulting is a niche field that covers many aspects of hospital and physician management. Ciniva is working with Horizon to narrow down the playing field and draw attention to the key aspects of their business that set them apart from the competition, including physician compensation programs, hospital physician relations, electronic medical records management, and medical practice consulting.

Greg Mertz, President of The Horizon Group, is optimistic that the partnership with Ciniva will serve to position Horizon as the industry specialist for the services they offer. “We have previously used our web site as an information resource, but it seems neglected and cluttered lately. The redesign and internet marketing efforts should help to revitalize the site and attract clients.”

The Horizon Group has previously worked with many major health systems and physician practices including Sentara Health System, Covenant Health System, and the Children’s Hospital of the Kings Daughters. Utilizing Horizon’s positive relationship with former clients and strategic new web positioning, Ciniva is prepared to catapult Horizon to the top of the healthcare consultancy industry.

Ciniva Systems
Founded in 1998, Ciniva Systems is an internet marketing, design, and hosting company located in Virginia Beach, Virginia. They have designed over 400 web sites and currently manage search marketing campaigns for some of Virginia and North Carolina’s top organizations.

The Horizon Group Healthcare Consulting
Originally called Management Services Organization, The Horizon Group works with hospital-affiliated practice networks and private medical practices to improve operations, cut costs, and enhance their ability to deliver exceptional healthcare to the general populace. Horizon is constantly reevaluating its services to best suit the hospitals, physicians, and the people they serve as the industry grows and changes.

Press Contact:
Robbie Foglia
robbie@ciniva.com
757.499.1990