 Optimization isn't just for search engines anymore. As the Internet allows for new, exciting methods of distributing information, so increases the opportunities for websites to adapt and extend their reach to more users. Helpful tools such as weblogs, RSS feeds, and wiki pages allow for alternative methods of content distribution for interested visitors.
Customized Weblogs
With regards to Google, weblog or "blog" content often takes precedence in search over static website content. As weblogs provide fresher content to the Internet, so Google gives blogs priority (Google also owns Blogger, the best known free blogging software available). Once your website is live, if blogging is applicable, we will create a blog for the site and train you to update with fresh content. Blogs may be updated once daily, several times in a day, once a week…any time at all. Having a weblog attached to a website also allows for the opportunity to submit to weblog specific search engines, thereby increasing awareness of the site. Depending upon the SEO services you employ with us, we can also arrange to provide content for your blog to attract visitors. We have on staff an award-winning published author with a knack for search-friendly blog content, ready to offer your readers viable, relevant news. RSS Feeds
Sites that allow for the opportunity to generate updated, fresh content can benefit from offering an RSS feed. Real Simple Syndication is the process by which news bytes and promotions are offered to consumers through special content readers, not unlike a news headline ticker. Consumers may click through to site from RSS readers to obtain more information on relevant data. Once your website is live, if syndication is applicable, we can create an RSS feed for the purpose of distributing site information RSS readers searching for relevant data. Consumers are exposed to the site through impressions made in their RSS readers and through click-throughs to the site. Having an RSS feed attached to a site also allows for the opportunity to submit to RSS specific search engines, thereby increasing awareness of the site. Existing site content and new information may be added to your feed when needed, and content can be provided for you depending upon which SEO package you choose. Contact CINIVA today at 757.499.1990 to learn more about adding weblog and RSS functionality to your website for better SEO. | 
