Benefits of Social Media Marketing

When it comes to social media marketing, if your business doesn’t at least have a presence in networking sites, you are already behind. According to a recent story, interactive marketing is forecasted to represent 21 percent of all marketing dollars spent in 2014, making it a $55 billion industry. Companies involved with social media in the past year have increased their revenues by 18 percent.

  Here are a few statistics

• There are more than 400 million active users
• 50% of active users log on to Facebook in any given day
• More than 1.5 million local businesses have active Pages on Facebook
• The average user becomes a fan of 4 pages each month
• Twitter had around 75 million active users by the end of 2009
• Recent study just states 19% of Internet users use Twitter to share updates about themselves, up from 11% in April 2009

Think these numbers are too large to apply to your business? Think again. If your business already invests time in SEO, PPC and strategic Web site design, social media is the icing on the cake that can bring all of these things together for an effective marketing strategy. Not only does social media improve your search rankings, it brings your brand to the places people spend most of their time online. At Ciniva Systems, we specialize in social media marketing, and can help extend your reach across these platforms to reach your target audiences.

It’s time to be more proactive in your marketing approach, and we’re here to help.