Professional Website Design Consulting
Who designed your website? Who manages the contents and graphics? Who promotes your business?
Your business is your life's work. When you have important tasks that require care, do you hand them over to an unskilled person? Of course not. You hire an accounting specialist to see to your finances, skilled tradesman for labor, and schooled marketers to publicize your goods and services. Given that more people than ever turn to the Internet to find businesses and products, does it make sense to have your co-worker's sixteen-year-old nephew in charge of your greatest online asset?
To succeed online, you need Web professionals backing your business and guiding you to the proper way to layout, design, and promote your site. Flashy animations and funky font structure may attract visitors, but do you know what it takes to keep people on your pages...and buying your products? The average length of stay on a website is one minute - what do you have on your site that can keep visitors interested longer?
Just as no two businesses are alike, CINIVA recognizes the truth that no single website consultation package will satisfy the needs and wants of every client. This is why CINIVA offers detailed web consulting services to help you determine why your site is not showing up in Google, and what needs to be done to bring visitors to your site and keep them coming back.
Your Domain/Brand Name - Your website address is your identity online, it is one of the most important elements of any website because it is what customers use to find you. Your URL should be easy to remember, easy to spell, and synonymous with your business. Let us advise you on the best URL strategy for your website.
Content and Structure - In terms of search, content drives high visibility, and content keeps visitors on the site. When you meet with CINIVA, we'll discuss your target audience and/or market and work an effective design template and content layout around meeting your website goals. CINIVA applies proven site concepts, text styles, and content that maximize the usability, visual appeal, and search engine friendliness of your webpages. With our team of professional graphics designers and copywriters, we can craft a wealth of material guaranteed to turn first-time visitors into regular customers.
Graphic Design - Forget about cookie-cutter, template database design! CINIVA employs the best graphic designers in Virginia for custom images and logos, lending your website a unique appearance. Existing logos can be integrated seamlessly into design to give your business a fresh look. User-friendly navigation menus and optional FLASH animation add to the enhancement of your online identity.
Functionality - Once it's determined what information your site should convey, then we get down to the business of how the information should be executed. CINIVA will consult with you with regards to your site's overall functionality, for you and your visitors. Do you need to collect personal data for opt-in advertising and communications? How about a podcast or video applications to enhance the selling quality of your products? Maybe a blog or RSS feed to keep customers updated frequently on changes, sales, and news of interest? Whatever the goals for your business, CINIVA can suggest the proper tools for best distributing the information throughout the Internet.
Online Payment Transactions - Where applicable, CINIVA will consult with you about the best methods of online payment for your site. From customized shopping carts for e-commerce to donations for religious, non-profit or charitable organizations, CINIVA applications can allow you to accept secure credit card transactions with ease. Sell clothes, toys, books, health products, and even labor services over the Internet with a customized store.
Database and Storage - If you are an existing business with a large customer base, why not transfer your information to the Internet for easier access? Build customer mailing lists and determine changes in inventory based upon sales history. With a web-based database engine , businesses can store customer data, inventories, order histories, and other content online. CINIVA can create the right application for your business website, and open up a whole new world of functional efficiency and marketing effectiveness.
Site Visibility and SEO - It's said if you're not found on Google, you're just not found. While we acknowledge the impact high search engine results can have on your business, there is more to optimizing a website than praying for a number one ranking. CINIVA can tailor an SEO strategy to suit your site's goals - visibility is important, but it's nothing without conversion. Site submission, pay per click advertising , content management and other promotion methods are offered to build your online presence and increase awareness.
Contact us today at 757.499.1990 to schedule a free initial evaluation of your website, and learn how to take advantage of CINIVA's website consultant program for high search rankings, strong content, and functional applications to drive traffic to your business.