The CINIVA Team
Steve Van Leeuwen- President
Steve Van Leeuwen's real-world expertise and successful Internet marketing track-record provide an added dimension to CINIVA's business consulting services.
Steve has over fifteen years of experience in executive marketing and business development. Beginning his career with Roche Diagnostics as Worldwide Director of New Product Development and Specialty Markets, Steve was responsible for sales of over $100 million dollars. Products developed from his tenure with Roche, including specialized blood glucose instruments, have enjoyed sales of over one billion dollars. Steve has also served as shareholder and Vice President of Bainbridge Sciences, a Seattle-based biotechnology company that develops unique products for cancer detection. Following the successful sale of the company, he went on to serve as Worldwide Director of Marketing and Business Development For C.R. Bard’s (NYSE:BCR) diagnostic division. From this position he started an Internet marketing company called the Tysa Corporation.
Within three years, Tysa became the largest web-based automotive data collection enterprise on the West Coast. After selling Tysa to the Trader Publishing Company of Norfolk, Virginia, Steve founded Lifelines, a Web-based, health-services directory, which he also sold for a substantial return on investment. He has lead the team of Ciniva to become the largest web development company in Hampton Roads and, if all goes well, Virginia.
Steve is a graduate of Indiana University's School of Business.
Robbie Foglia - Manager, Search Marketing and Web Development
Bringing his experience with advertising and marketing to the Ciniva team in 2008, Robbie handles search marketing strategy, pay per click campaigns , and web design for many government, non-profit, and commercial clients.
Prior to his employment at Ciniva Systems, Robbie developed marketing strategy for the surfing retail chain owned by Arbear Inc. He also worked on internal strategy and corporate public relations at Mindcomet Corp, an interactive marketing agency in Central Florida, and performed copywriting and editing for the Orlando entertainment periodical aXis Magazine.
Besides determining ways to improve the quality of web content, he is fond of local music, reading, exercise, and travelling. Robbie Foglia is a Summa Cum Laude graduate of the University of Central Florida's Advertising/ Public Relations program, currently residing in Norfolk, Virginia where he grew up.
Kathryn Lively - Search Marketing and Content Specialist
Kathryn brings over 10 years of experience in search engine optimization and nearly 20 years of professional writing experience to Ciniva. A former English teacher and student of journalism, Kathryn worked a variety of jobs - library assistant, bookseller, book editor and marketer, and SEO manager of a national communications company - before coming to Ciniva to assist clients with SEO writing and Social Media optimization.
Kathryn holds a Bachelor of Arts degree in English from Jacksonville University.
Ryan Crocker - Web Developer and Media Specialist
Ryan has over 10 years of experience in web-related programming and design. He began very young at the age of 9 years old. At 11, he had already started building websites and experimenting in several programming languages. Ryan landed the first job of his career while in high school at the age of 17 with Volvo Penta of the Americas. There, he started to experiment with the Adobe Flash Technology Platform. Working in the Training Department, he started as an eLearning Specialist working on multimedia web applications, including online streaming video. Ryan has an extensive collection of experience within the web arena including programming, design, information architecture, and streaming video technologies. Ryan brings together a great mix of the web experience to the Ciniva team.
Steve Padgett - Technology Director
Steve has over 20 years experience in computer programming for government agencies in the Washington DC area. He began as a physicist for the Navy, but soon found a fascination for the many possibilities of computer applications in government enterprises. Notably, he worked 10 years at the National Institute of Health, contributing to many significant publications in the field of cardiovascular epidemiology, using computer analysis to discover and quantify risk factors and familial relationships in heart disease. After NIH, Steve worked 15 years on government contracts as an analyst on database and data collection projects.
Steve holds an undergraduate degree in mathematics from Case Western University and certifications in JAVA, J2EE, along with Master's degree in computer science at Johns Hopkins Whiting School of Engineering. Steve especially enjoys working the SQL database environment and is active in developing proprietary web publication software that is finding valuable application in CINIVA's many projects.
Steve is also avid American history buff, who especially appreciates working on Ciniva's regional history-related websites, such as HistoryIsFun.org, for the Commonwealth of Virginia. He lives in Norfolk, Virginia.
Sung Kim- Senior Engine Analyst
Sung manages operations related to both organic search engine optimization and pay-per-click search advertising. He also specializes in developing social media strategies for how they relate to internet marketing. Sung has 7 years, Internet experience in conceptualizing and bringing to development social media sites in the blog, social networking, and user-generated community worlds. He also assists in providing support in the areas of XHTML/CSS, graphic design, and information architecture.
Sung holds a BS degree in Political Science and a minor in English from Old Dominion University.
Jeff Stowe - Manager of Operations
Jeff brings over eight years of experience in technology, covering many different areas, to CINIVA. Jeff served for four years as the Director of Operations for InMotion Hosting, a large Virginia and nationally-based web services and hosting organization. Prior to InMotion he served as Network Administrator for Plasser American and also help positions in technical, customer services . Jeff has his Bachelor's degree from Ferrum College in Information Technology and resides in Chesapeake, VA.
Ron Greenspan is co-founder of CINIVA. Ron formed CINIVA in 1998 initially as a website consulting group geared toward the tourism and travel industry. CINIVA's first major project was to develop the official tourism website for Cancun, Mexico, the world's largest beach resort destination. The success of this site led to additional tourism projects in Mexico and the United States. Today CINIVA still maintains an impressive consulting portfolio in this sector, but has expanded its client base to include organizations of every type.
From 1994-1997, Ron was Director of Business Development for a division of Landmark Communications, one of the country's largest private broadcasting and publishing companies. Working in partnership with another Landmark property, The Travel Channel, Ron helped produce a special 30-minute cable TV show highlighting travel destinations around the world. The business model behind the production was a 100-person call center and website used to capture travel sales generated by the show.
In the early 90s Ron served as executive vice-president of Future Tours, which he helped launch as a wholesaling subsidiary of one of the nation's largest travel consortia. Future Tours was later acquired by Certified Vacations Group, a large-scale technology provider and private-labeler of leisure products for major airlines such as Continental, American, and Delta.
Ron holds an MBA from Virginia's Old Dominion University in marketing and IT. He lives with his family in Virginia Beach.
Ciniva also relies on a dedicated team of award-winning graphics designers and programmers who must remain anonymous so our competitors don't try to hire them!!
(We'll let their work speak for itself.)
